Sometimes it's a unique type treatment. Sometimes it's an eye-catching illustration. My approach with logos is to take the time to get to know your business, analyze who your audience is, and work with you until we have a logo that you love.

Listen to my podcast about logo design at logodesign.com.

"See first that the design is wise and just: that ascertained, pursue it resolutely; do not for one repulse forego the purpose that you resolved to effect."
-William Shakespeare